Olivia Allison

Blue Laws Project

The goal of this project was to take a blue law and create a campaign out of that single law. My blue was from Montana and it states, β€œIt is illegal to give a rat as a present.” The goal of this campaign (website + billboards) is to show people in Montana that rats are nothing to be afraid of! Rats just wanna have fun and are here for the party.

View more of the behind the scenes process here.

 

 
iPhone X mockup hover seperated.jpg
iPhone X mockup front.jpg

Mobile mockups of the website

 

 

 Video walk-through of the final website


 

Carousel of the final billboards