The goal of this project was to take a blue law and create a campaign out of that single law. My blue was from Montana and it states, “It is illegal to give a rat as a present.” The goal of this campaign (website + billboards) is to show people in Montana that rats are nothing to be afraid of! Rats just wanna have fun and are here for the party.
View more of the behind the scenes process here.
Mobile mockups of the website
Video walk-through of the final website
Carousel of the final billboards