Olivia Allison

Nonprofit Site Redesign

For this project, I was given the nonprofit NuLu Business Association (NBA) based in Louisville, KY and was told to revamp their website. The purpose of the NBA is to support small businesses and residents of the East Market District in Louisville, KY. NuLu is made up of variety of small businesses, everything from architects, quirky antique shops, art galleries, macaroon bars, and more. Small businesses of the NuLu district can sign up to be a member of the NBA and be included in on different festivals NuLu hosts to marketing opportunities and more.

NULU_Mockup.jpg

The goal of this project was to completely revamp a nonprofit’s website in order to make it more trustworthy, reliable, user-friendly, and on-brand. For this assignment, I had the NuLu Business Administration in Louisville, KY, USA. The purpose of the NBA is to support small businesses and residents of the East Market District in Louisville, KY. NuLu is made up of variety of small businesses, everything from architects, quirky antique shops, art galleries, macaroon bars, and more. Small businesses of the NuLu district can sign up to be a member of the NBA and be included in on different festivals NuLu hosts to marketing opportunities and more.

Read more about the behind the scenes process here.


Before and after of the Nulu homepage

Before and after of the business directory page

A comment on the business directory redesign (carousel 2): The purpose of this redesign directory format was to ease use, create a more engaging atmosphere, create a drop-down menu where you could sort through the NuLu businesses by what you were wanting (food, coffee, shop, etc.)